Cases / Goodyear WearFor the launch of the official brand Goodyear Wear, we developed the e-commerce site integrated with the company's distribution ERP which was already in operation.
In 2010, with great success, the brand launched Goodyear Wear, its official clothing and accessories brand, in Brazil. The event needed a place on the web - and nothing better than an official digital communication channel for contact with the public.
In a joint decision, Criasol and Goodyear idealized the brand's official virtual store, and Goodyear Wear's e-commerce was 100% delivered with proprietary technology, integrated with the company's distribution ERP already in operation. We also help the organization to plan what kind of communication and relationship with its target audience they should have through its marketplace.
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